Bilibili clocks 29% MAU growth in Q2 2022

2022-09-23

Bilibili is currently the largest Z generation pop culture and entertainment community in China. It offers a platform that covers a wide array of genres and media formats, including videos, mobile games, and comics.

Taobao starts to display short videos on its search portal

2022-09-23

Brands have integrated content community and video streaming into the sales process to encourage shoppers to “hang out” on the app. Short video is a powerful tool to show products intuitively and further engage customers.

Demand-Side Platforms enable extensive coverage to Chinese customers

2022-09-21

DSP - Acquire exposure of your brand to your audiences in China in multiple media channels with an ALL-IN-ONE platform. Explore the appearance of your ads in DSP platforms. Numerous formats with different sizes and ratios are supp......

How knowledge marketing is influencing brands in China

2022-09-14

Advertisers can share their brand and product information on knowledge-sharing platforms in Q&A formats to drive exposure and gaining credibility among Chinese consumers.

Stay on Top of the ever-changing advertising landscape

2022-09-07

According to the "Marketing Trends for Chinese Advertisers in 2022" released by CCTV Market Research, Chinese advertisers in 2022 will benefit from the uncertainty of the market by increasing their decision-making flexibility and ......

Secrets of building a B2B website with high lead generation performance

2022-08-31

When it comes to B2B websites, having bounce rates from prospects and low conversions can be incredibly frustrating. To help you with that, we prepared a special article, suggesting tips you need to know for your B2B website desig......

Capture your target consumers in China with PC premium full-screen ads

2022-08-24

More and more people are using PCs for work. To reach Chinese PC users more effectively, marketers can use PC screensaver ads to promote services/products on full screen.

TikTok’s e-commerce business GMV exceeds $1 billion

2022-08-22

In the first half of 2022, TikTok’s e-commerce division launched its local and cross-border business in Thailand, Vietnam, Malaysia, the Philippines, and Singapore. In these countries, TikTok waived its platform commission for 1 m......

Sogou Search APP officially announced its shutdown

2022-08-22

n September 2021, China’s second-largest search engine operator Sogou Inc announced the completion of its merger with Tencent, becoming an indirect wholly owned subsidiary of Tencent.

Understanding the latest user demographic of the Chinese securities market

2022-08-17

Do you know the main regions in China where active securities investors are located? What is the most preferred digital marketing channel for the securities industry in China? Read on to see more details.

Advertising in tourism: what brands need to know

2022-08-10

As the tourism sector slowly recovers, how can advertisers grab traffics more quickly by crafting great promotional materials? This article explores some key tips for advertising tourism.

Top B2B marketing trends to watch for the first half of 2022

2022-08-03

B2B marketers are now focusing on specific strategies, such as operating private domain traffic, social media marketing, and so on. As we enter the second half of 2022, read on for HubSpot’s summary of B2B marketing trends thus fa......

Writing captions for advertising: The key to conversions

2022-07-27

Ad captions are equally as important, but exactly how can ad captions be leveraged to enhance an advertisement, tell a story, and engage the audience? Read on our tips for writing effective ad captions.

Tmall initiates ‘user-voted’ livestream for China’s 618 shopping festival

2022-07-21

Last month, China concluded its mid-year e-commerce shopping festival known as ‘618’, the second-largest e-commerce shopping festival in China (the top shopping festival being ‘Single's Day’ on November 11th each year).

Baidu integrates Web3.0 features into marketing solutions

2022-07-21

Chinese internet giant Baidu has built its infrastructure of Web3.0 based on AI capabilities and launched a range of Web3.0 products such as digital humans, NFT, and Metaverse to capitalize on the next iteration of the internet an......

Internet Encyclopedia: A practical tool for driving online traffic for brands

2022-07-20

SEM ads help brands increase their visibility and organic search ranking results. Apart from SEM, what else can brands implement to increase their exposure with search results?

Qihoo 360: China's A-share market had increased by 24.31% in 2021 despite pandemic

2022-07-13

What is the latest development in China's economy and financial markets? What can financial advertisers do to improve the promotional effectiveness in China? We will share several promotional suggestions with you.

Learn more about using SEO to improve brand presence in China

2022-07-06

What does SEO refer to? Does SEO only imply website optimization and paid advertising? Actually, the values and implementation of SEO are much more than that. Let's explore how to supercharge brand impact with SEO in China.

Learn more about China's content marketing channels and their user characteristics

2022-06-28

Do you know which are the major media for Content Marketing in China? What are the user characteristics of these platforms? Read and learn more about your target audience and access them through Content Marketing medias.

The trend of China's content marketing industry in 2022

2022-06-22

Do you know the leading forms of Content marketing in China in 2022? What are the primary promotional purposes of Content marketing for advertisers? We will share the latest trends in Content marketing in China for advertisers.

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