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Learn more about China's content marketing channels and their user characteristics
2022-06-28
Do you know which are the major media for Content Marketing in China? What are the user characteristics of these platforms? Read and learn more about your target audience and access them through Content Marketing medias.
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The trend of China's content marketing industry in 2022
2022-06-22
Do you know the leading forms of Content marketing in China in 2022? What are the primary promotional purposes of Content marketing for advertisers? We will share the latest trends in Content marketing in China for advertisers.
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Special Offer for IT / Network Service Enterprises
2022-06-16
Our marketing specialist will contact you for your customized package.
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Adopting a mini-site as your ad landing page to increase the conversion of your SEM campaign
2022-06-15
To benefit from a good ad landing page, we offer a mini-site production service to your ad campaigns, allowing you to run your campaign with a designated design and provide flexible website content management!
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QiaoDan achieved 2 million yuan growth in GMV with Livestreaming E-commerce of Kuaishou App
2022-06-14
On April 29, QiaoDan officially started its Livestreaming E-commerce on Kuaishou, and successfully increased its fan base by 80,000 and GMV by nearly 2 million yuan in 30 days, which has quickly completed its cold start and entere......
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The Brand Marketing Campaigns for China’s 520 Day
2022-06-14
Many advertisers in the beauty and luxury industries have been placing Tencent ads to enhance their brand awareness and sales conversion during "520" Day. Here are some representative brand promotion cases for China's "520" Day.
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Measurements we may consider while adopting advanced ad formats in SEM
2022-06-08
Major search engine marketing platforms in China like Qihoo 360 and Baidu offer a variety of SEM ad formats for their advertisers. What ad formats shall we adopt for an SEM campaign?
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Chinese actress Sally Jing was fined RMB 7.22 million for filming a false advertisement
2022-05-31
In May 2022, famous Chinese actress Sally Jing (景甜) was fined RMB ¥7,221,200 by Guangzhou Market Supervision Bureau for her illegal behavior during her advertising endorsement.
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How do niche industries conduct search engine marketing in China?
2022-05-27
Do you know any of the niche industries for digital marketing? How should they carry out search engine marketing in China? This article will share some search promotion ideas for these industries.
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2022 Search Engine Market Trend Report in China
2022-05-25
Do you know any search engine platform in China other than Baidu search? What are the most popular search advertising methods at the moment? Read on to learn more.
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2022-05-18
n recent years, the concept of "Digital China" has gradually spread throughout China, among which electronic signatures have accelerated their implementation in various areas, as an important infrastructure for digital transformat......
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TikTok's advertising revenue of USD $12 billion makes short videos a lucrative business opportunity.
2022-05-18
TikTok's advertising revenue will be tripled this year to nearly USD $12 billion, surpassing Twitter and Snapchat combined. The company is expected to surpass YouTube by 2024.
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Chinese network platforms display users' IP locations for more transparency in cyberspace.
2022-05-18
On April 15, besides Weibo and WeChat, Zhihu, Douyin, Kuaishou, Toutiao, Baijiahao and Xiaohongshu had also announced that they were going to publish the IP location of their user accounts.
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How do we use price terms to increase the number of SEM conversions in China?
2022-05-18
"Price Term" is a keyword that can bring valuable traffic to your SEM campaign. DO you know any examples of price terms? How to target the potential user through price terms? Read more and find the answer
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2022-05-13
Baidu Search offers three bidding methods: CPC, eCPC, and oCPC. What is the difference between these three bidding methods? Why should an advertiser choose one over the other?
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Bilibili: New ad product to increase user attention
2022-05-05
Bilibili recently introduced "immersive video ads" with the intent of making advertisements more in line with users' vertical screen usage habits. It will appear in native ads format in users' recommended feeds on the homepage.
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Looking into China Digital Market Trend 2022
2022-04-29
China's digital marketing confidence has recovered, and the promotion budget are expected to further increase in 2022. What are the most popular digital advertising methods in China this year?
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“Magic Browser” declares bankruptcy after being sued by a video giant for blocking ads
2022-04-26
"Magic Browser" was often recommend as one of the top mobile browsers because it can block advertisements and save bandwidth. But recently, the company has declared bankruptcy.
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Shanghai Tycoons gather, fresh food e-commerce war re-emerges
2022-04-26
The outbreak of the epidemic has caused offline stores to be unable to operate normally. The fresh food e-commerce has grown under such conditions because the epidemic has broken out, and many materials have been robbed by citizen......
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China's service providers seek opportunities as TikTok enters three Southeast Asian countries
2022-04-26
TikTok Shop has added new sites in Thailand, Vietnam, and Malaysia on March. Chinese service providers rushed in for the first time, and the commercialization of TikTok has further progressed.
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