The landing page serves as the first impression a brand presents to its visitors. When consumers click on an ad and land on your page, the design of your landing page plays a crucial role in potential customer conversion. However, marketers often face obstacles when attempting to modify landing pages. Have you encountered the following challenges?

Have you faced these challenges when using landing pages?

1） Are you troubled by the complexity or artistic nature of the website your company has asked you to promote, making it difficult for users to quickly find the information they need and severely impacting conversion? Balancing brand image with user experience and conversion is crucial in design. Additionally, complex and non-intuitive backend systems hinder optimization specialists from efficiently performing their tasks.

2） Have you struggled with communication issues between marketing and IT departments, resulting in IT not understanding and promptly meeting marketing's modification requests? Outsourcing website modifications to third-party vendors involves lengthy processes and additional costs. Whether collaborating with IT or third-party vendors, website modifications may take a considerable amount of time due to various factors like workload and priorities.

These challenges can significantly affect work efficiency and website conversion rates. How can we address these issues?

QS Search offers professional landing page creation services, including some helpful tips during the advertising landing page creation process. We hope these tips can assist you.

4 tips to enhance conversion when creating landing pages

1）Keep the design simple and understandable:

A simple and understandable design allows users to quickly grasp the page's content and functionality. Clear information architecture and prominent calls-to-action buttons guide users to complete their actions swiftly, reducing confusion and a sense of being lost, ultimately improving the overall user experience.

2）Place important information upfront:

Similar to emails, ensure that crucial content is visible immediately when someone clicks. This is particularly important for highly actionable pages, such as purchasing tickets or participating in contests. Place recommended content, case studies, customer logos, your terms and conditions, or other relevant information prominently.

3）Craft precise CTA copy and lead capture buttons:

CTAs are key elements on a webpage, serving as signposts to guide users on the next steps. Analyze your brand's user needs and set copy accordingly. For product sales, consider enticing users with offers like coupons, quotes, or free solutions to encourage lead capture. Additionally, use words that help customers overcome difficulties or alleviate anxiety, stimulating user action.

4）Gain recognition from prominent brand customers:

While some brands are universally known, others may be less familiar. If your target audience includes recognizable brands, showcase them on your landing page for legitimacy and increased credibility.

If you are interested in our landing page creation services, feel free to contact us at enquiry@so360.hk. We provide professional consultation and solutions to help you achieve your marketing goals and vision. Leave your name and contact information on our website, and our expert consultants will get in touch with you promptly. Thank you for your attention and support!