The advertising market in China is fiercely competitive, with traditional search platforms becoming increasingly saturated. Microsoft’s Bing search engine, with its profound influence and extensive reach in the Chinese market, offers brand owners a fresh and highly promising opportunity to efficiently reach 700 million Chinese search users and explore new market territories.

Microsoft’s Bing Search engine, empowered by Microsoft Edge, helps advertisers tap into a market of 700 million search users

Microsoft Edge, the default browser for the Windows operating system, commands a 25% share of the global browser market. Bing, as the default search engine for Edge, has 700 million search users in China, with a staggering 16 billion searches per month. According to Statcounter data, Bing holds a 16.55% share of the search engine market in China, ranking second only to Baidu. With the commercialization of Bing, brand owners can now leverage this search engine’s vast potential to enhance the effectiveness of search ads and reach more potential customers in China. 

Bing’s Bidding Search ads and Brand Zone ads: Capturing the high-potential blue ocean of search

Bing search ads offer two forms of advertising: Bing Bidding Search ads and Bing Brand Zone ads, providing brand owners with an excellent opportunity to seize this high-potential blue ocean market.

Bing’s Bidding Search ads are an efficient form of online advertising that allows advertisers to display their ads in Bing’s search results. Advertisers can flexibly set bids according to their budget, increasing the click-through rate and conversion rate of their ads. Bing’s bid-based search ads help advertisers reach potential customers effectively at a reasonable cost, increasing brand exposure and sales opportunities.

Bing’s Brand Zone ads provide brand owners with an exclusive advertising platform, enhancing brand image and raising brand awareness through customized advertising forms. When users search on Bing and their search terms are related to the brand, brand zone ads appear prominently at the top of the search results, thereby improving brand visibility and recognition. The design of brand zone ads aims to offer a richer and more interactive advertising experience, enhancing the user’s impression of the brand through customized content and creative displays.

With Bing search ads, brand owners can not only capture market share but also enhance brand recognition and user loyalty. To learn more about how to penetrate the Chinese market with Bing search ads, please contact us at enquiry@so360.hk. Our team will provide professional guidance and support to ensure your advertising achieves the best results on Bing.