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Leveraging Qihoo 360 to reduce conversion cost: a Huawei Cloud success story
Source: | Author:Amie | Published time: 2022-12-01 | 368 Views | Share:

During advertising online, have you ever been struggling that the performance could not align with your objective? Today, we will explore the digital marketing strategies of the top Chinese cloud server, Huawei Cloud, which met its marketing objectives with the help of Qihoo 360 ad products and halved its conversion costs in a month.


 


1. Huawei Cloud plans to further expand in the cloud service market


Huawei Cloud, established in 2005, is a cloud service provider based in China. It offers on-demand cloud computing platforms and APIs to individuals, companies, and governments on a metered pay-as-you-go basis. Huawei Cloud has become a crucial digitalization platform for Internet businesses and organizations. To embrace digitization, many businesses have partnered with Huawei Cloud.


Huawei Cloud intends to grow even further in the market since the cloud service market in China is growing by about 40% annually.


2. Huawei Cloud and Qihoo360 have highly matched target users


The products of Qihoo 360, such as 360 AntiVirus, so.com, and 360 Safety Browser, are primarily aimed at PC users and have a high status in PC search in the Chinese market. According to UserTracker’s data, there were approximately 510 million PC users on Qihoo360, and the market penetration rate was 99.8% in 2020. Moreover, as stated by Huawei, it has attracted 2.3 million developers, 14,000 consulting partners, and 6,000 technical partners and developed into a crucial digitalization platform for Internet businesses and organizations.


Thus, the target users of Qihoo360 and Huawei Cloud are highly matched, mainly covering enterprise IT users working on PC in offices.


3. Huawei Cloud’s strategies successfully reduced conversion costs by 50%


3.1 Brand Express of SO.COM – Search Engine of Qihoo 360


Huawei Cloud advertises its service and product promotion activities with Brand Express on SO.COM, increasing the click-through rate. Brand express covers 4/5 screens of result pages, increases brand awareness, and covers more potential audiences.


Brand Express covers 4/5 screens of the search engine result page of specific brand terms


Brand Express is a flagship product of SO.COM, which ranks 2nd in PC search engines in China regarding the user base. With Brand Express, brands like Huawei Cloud can ensure their ad displays to audiences in 1st place on the search engine result page when their brand terms are triggered. Advertising on Brand Express can help brands to increase brand awareness by covering potential audiences on a 24x7 basis.


3.2 Qihoo 360 Screensaver Ad


Besides SEM ads, Huawei Cloud combines Qihoo 360 Screensaver Ad to reach potential audiences further.



Qihoo 360 Screensaver Ad is the full-screen ad product offered by 360 Antivirus and 360 Safety Browser. When the user’s PC switch to screensaver mode, Qihoo 360 Screensaver Ad will appear, and the user will be redirected to the ad landing page after clicking on the ad. With the easy-to-click feature, brands like Huawei Cloud can guarantee a high level of consumer acceptance.


As a result, with the help of the featured ad products of Qihoo 360, this media strategy effectively helped Huawei Cloud reduce their conversion costs by 50% and maximize the brand reach.


If you are also interested in promoting your brand in Qihoo 360, get in touch with us at enquiry@so360.hk.

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