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Reaching the increasing number of leads for financial brands with online ads.
Source: | Author:QS | Published time: 2022-04-02 | 260 Views | Share:

Has your business suffered from the international financial environment and policy changes as well as the epidemic? Did your business run down due to the unstable effect of financial advertisement in China? How should advertisers adjust their strategies to break through the predicament and gain more value-added traffic?

This article analyzes the trends and distribution channels of China's financial advertising in the first quarter of 2022 and shares specific advertising strategies for financial brands.

1. Analysis of financial advertising industry trends

a)  Financial advertising will pick up in Q1 2022

The proportion of advertising investment in the financial sector has shown a downward trend in the past nine months, from 5.37% in July 2021 to 3.08%. In the first quarter of 2022, the proportion of financial ad expenditures gradually increases.


b) Advertisers increased their investment in Oceanengines and Baidu, mainly in financial management, lending, stocks, and other sub-sectors.

Compared with February, the placement of financial ads in March has rebounded. The proportion of advertisers in Baidu marketing and Oceanengines (including Douyin, Toutiao, and other major platforms of ByteDance) has slightly increased. The two platforms also serve as important distribution channels for financial brands.


Furthermore, advertisements for wealth management, loans, and stocks attract more attention from users.


2. Analysis of Financial Advertising Strategy

a) Main advertising forms and promotion purposes

In Baidu Marketing and Oceanengine, financial advertisements are predominantly visual in nature, such as pictures and videos. And 97% of the ads are aimed at promoting customer information gathering.


b) Cases sharing of popular financial advertisements

  • All your friends are using it! You can borrow up to 200,000 yuan within 5 minutes. See how much you can borrow!


  • You can also do financial management with 100 yuan! Come and learn it for free. You need to pay the original price if you don’t buy it now! Don’t miss the chance!


  • Do you need money urgently? My credit score is 650, and I have a quota of 180,000. I have successfully borrowed it three times!


  • [Recommended by XXX (spokesperson)] People with a high risk of diabetes, hypertension, high cholesterol, and high blood sugar can get the insurance here!


  • [Emergency]Today {region} can get insurance with 2 yuan of the mobile phone number, and 6 million can be insured!


  • Don't borrow money from the darknet again! You can borrow up to 200,000 here, and you can borrow and use it as you like, and it will be credited in 5 minutes at the fastest!


  • Thanks to XXX (product), who lent me $120,000, and finally, I don't owe a debt of gratitude!


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