On March 8, the elevator in the office building was quiet, and the static elevator advertisement screen on the wall only showed a picture. The eye-catching lines on the picture are: "Today's advertisement is having a DAY OFF. Being a Chinese girl is not easy. You should take a rest early."

There is no promotional information, no product pictures, and no background music; the only brand logo is hidden in a small line of small characters: "On March 8, the ad space is bought for you by the Mask Family - Dolphin Skin bionic mask".

This is a special action by the Mask Family to pay tribute to Chinese women. The thoughtful holiday greeting was displayed on the static elevator advertisement screen in 1st tier & 2nd tier cities’ office buildings for 24 hours. It has aroused strong resonance among Chinese women.

Since 2022, the achievements of Chinese girls have attracted worldwide attention in just three months’ time, especially for the outstanding performance of Chinese women's football team and Winter Olympic athletes. Outside expert fields, Chinese women always put more effort into overcoming gender inequality challenges. According to World Bank data, the participation rate of Chinese females in the labor force is as high as 69.9%, ranking the highest in the world. Women are taking an important role in the fast-developing Chinese society. The phrase "Being a Chinese girl is not easy" is a consolation and a praise!

If you want to know more about China’s advertising environment, contact our digital media consultant at: enquiry@so360.hk.

Source: https://m.news.sina.com.tw/article/20220309/41349144.html