We always thought of Google Play Store when we talked about Android app promotion. However, neither Google nor the Google Play Store is available in China. In 2020, China had 986 million mobile netizens, accounting for one out of every five mobile netizens worldwide.

As a result, most APP owners choose to post and advertise their apps in 3rd party Android markets like 360 Mobile Assistant. At the same time, some companies push their apps in official mobile markets like Huawei AppGallery and Xiaomi Market to access China's massive mobile population.

The built-in APP market on most smartphones is the simplest and safest way to download an APP for most mobile users. In China, 61 percent of mobile users download apps through built-in app stores like Huawei AppGallery and Mi Store. 

APP owners can promote their apps to Chinese consumers using built-in APP market solutions, and major APP markets offer both display and search ads.

For more information about promoting your Android APP in China, feel free to contact our marketing consultant: enquiry@so360.hk